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Best stocks and shares Isas 2024

The top-rated investment platforms for stocks and shares Isas, including our Which? Recommended Providers
Megan ThomasResearcher & writer

How does a stocks and shares Isa work?

A stocks and shares Isa isn't an investment itself – it's an account that allows you to buy almost any combination of investments with tax-free returns, such as shares, funds and bonds. 

Unlike cash Isas, you usually have to pay for a stocks and shares Isa, and they come with the risk of losing some of your money.

We reveal the best places to get one as recommended by customers, and our Which? Recommended Providers.

Please note: the content contained in this article is for information purposes only and does not constitute financial or investment advice.

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Stocks and shares Isas rated

We reviewed leading stocks and shares Isas from AJ Bell, Halifax Share Dealing, Hargreaves Lansdown, Interactive Investor, Vanguard and more.

Which? members can exclusively read the results of our unique customer satisfaction survey, including Which? Recommended Providers and investment platform reviews.

Members can log in to read our reviews. If you're not already a member, join Which? to get full access to these results and all our reviews.

76%
76%
74%
72%
70%
69%
67%

Table note: In January 2024, we surveyed 1,952 Isa customers about their current investment platform. Each platform must get at least 30 responses to receive a customer score. See below for how we pick Which? Recommended Providers.

The best stocks and shares Isas

Which? members can exclusively read the results of our unique customer satisfaction survey, including Which? Recommended Providers and investment platform reviews.

Members can log in to read our reviews. If you're not already a member, join Which? to get full access to these results and all our reviews.

Why open a stocks and shares Isa?

If you want your money to work a little harder for you, investing can often be a better option than a cash Isa or savings account.

Savings accounts will generally have interest rates lower than the inflation rate, which means your money loses real value over time, while investing can give you a fighting chance at beating inflation.

By investing, you can also choose where your money goes, rather than leaving banks to invest it in things you might not agree with.

Unlike a savings account, investing comes with risks. You shouldn't invest money that you can't afford to lose.

It's best to have three to six months' living expenses in an easily accessible account and no high-interest debts before you start investing.

More on stocks and shares Isas

How we analyse stocks and shares Isas

Customer score

In January 2024, we surveyed 4,136 investors about do-it-yourself investment platforms, including 1,952 Isa customers.

Each platform must get at least 30 responses to receive a customer score, which is based on overall satisfaction and likelihood to recommend. 

We ask investors to rate their current platform for the quality of its customer communications, customer service, ease of use and information on investments. We also ask whether it meets their needs, represents value for money and whether they would recommend it to someone else.

We don't analyse the performance of investments listed by investment platforms, as different investors will opt for different investments.

Stocks and shares Isa sample size as follows: AJ Bell (203), Aviva (60), Barclays Smart Investor (123), Bestinvest (38), Charles Stanley Direct (43), Fidelity (285), Freetrade (43),  Halifax Share Dealing (151),  Hargreaves Lansdown (681), HSBC (86), Interactive Investor (277), Moneybox (33), Monzo (32), Santander Investment Hub (30), Vanguard (197), Virgin Money (32).

Which? Recommended Providers

To be classed as a Which? Recommended Provider (WRP), the platform needs to have a customer score of 70% or higher.

Companies that reach this score are excluded if they're among the top 25% of the most expensive platforms for any of our cost scenarios, based on our fees analysis. Platforms are not eligible for WRP status if they receive a two-star rating or lower in any of our categories.

We also apply statistical tests that place the platforms into ‘bands’; only the platforms in the highest band - the ones that really stand out - can be a WRP.