Outfox the Market

Launched towards the end of 2017, Outfox the Market is a family-owned company based in Leicester in the East Midlands. 

The company claims to 'pride ourselves on being able to offer that authentic touch to our service that many larger companies can no longer do'.

Outfox the Market sells 100% renewable electricity, although it doesn't generate renewable energy itself.  

Customers can use its free app to submit meter readings, check their balance or make payments. The company asks that all our customers manage their account online, but customers who do not have access to the internet or cannot manage their account via the website or app can request paper billing.

Use our free tool to compare energy prices and look for cheaper gas and electricity deals. 

Outfox the Market score

We combine the results of our customer survey with an in-depth assessment of companies’ behind-the-scenes practices and policies to give you an overall view.

Take a look at our table below to see our score breakdown for Outfox the Market:

Here's how Outfox the Market's customer and policy assessments break down:

Find out how Outfox the Market compares with other energy companies – click to see our full results of the best and worst energy companies.

Outfox the Market customer review

After missing out recently, we've been able to rank Outfox the Market in our energy suppliers table again this year, as we received feedback from enough customers.

Outfox the Market came joint 4th out of 16 energy companies, as rated by 9,025 members of the public in the annual Which? customer survey. Its customer score of 69% was the same Sainsbury's Energy and Utility Warehouse.

Although we did not award star ratings for all aspects, due to limited customer responses, customers rated it highly for communicating about energy costs, and gave a decent three stars for value for money - no supplier achieved more than three stars for this.

One satisfied customer said: 'They regularly contact me when a change is happening so I know well in advance before it happens'. Another added: 'Not had any real problems, they have reduced direct debits when asked and paid back money reasonably quickly when had too much in credit with them'.

Which? verdict on Outfox the Market

• Pros: Scored well in our customer service analysis; customers appreciate its communications about energy costs
• Cons: Could do better at meeting its smart meter targets

Our Outfox the Market supplier assessment

In October 2023 we looked at four aspects of suppliers' business practices and procedures: 

• customer service - including how and when you can get in touch, and the quality of self-service help online
• how well they deal with complaints - how many complaints suppliers get and how quickly they resolve them
• supporting customers who need it - including web accessibility, those in vulnerable situations, in financial difficulty, who use prepayment meters,  and those who need materials in languages besides English 
• smart meter targets performance in 2022 (the most recent).

We did this using a combination of the responses to a survey we sent to suppliers and our own assessments.

Outfox the Market scored 12 points out of 15 for customer service in our analysis, only bettered by Shell Energy with 14 points. It also achieved a creditable seven out of 10 for complaints. 

It was somewhat let down by an underwhelming six out of 10 points for supporting customers who need it, putting it in the lower half of the table on that measure. It could do better on installing smart meters, too.

Outfox the Market customer service

In our assessment, Outfox the Market's customer service setup scored well, coming joint second alongside Ecotricity with a score of 12 points out of 15. 

Outfox the Market common complaints

In our survey, 4% of Outfox the Market customers said they had made a formal complaint in the last 12 months.

The feedback we received about of complaints was too limited to identify any common problems.

Does Outfox the Market support prepayment meters?

No, Outfox the Market does not supply energy through prepayment meters. It says: 'Prepayment meters have never seemed fair and we pride ourselves on being one of the only suppliers in the UK to never offer them'.

If you currently have a prepayment meter and want to switch to a credit meter with Outfox the Market, contact your current supplier to ask them to exchange your meter for a credit meter. Once this has been completed, you will be free to move. 

Not sure if you should prepay? Find out: is prepayment energy is right for you?

Does Outfox the Market sell renewable energy?

Yes. Outfox the Market sells 100% renewable electricity. 

Outfox the market doesn't generate its own renewable electricity or buy it directly from generators. All the electricity its customers used it matched with REGO certificates. It doesn't sell green gas.

In August 2023, we asked energy companies for information on a range of sustainability criteria. We awarded them points based on their responses as well as information published on their websites, including the annual Fuel Mix Disclosure (FMD). Aspects we scored included how much of the electricity they supply is renewable and whether they generate renewable energy or buy it directly from generators.

Outfox the Market's electricity fuel mix in 2022/23 was 100% renewable.

When we compared energy companies on their green credentials in November 2023, Outfox the Market scored 20%. This places it in the bottom third of our table of the 17 companies we rated.

Find out more about the differences between energy companies’ renewable electricity and how Outfox the Market compares to others.