Asda Mobile review

Asda Mobile is a low-priced mobile provider offering a range of great-value Sim deals, plus phone contracts. How did its customers rate it?

Before signing up for a new phone deal, read our review of Asda Mobile to see how it did in our regular mobile phone satisfaction survey.

Discover which mobile network providers impressed their customers most in our latest survey, which reveals the best and worst mobile networks. 

What Asda Mobile customers told us

• 'Excellent customer service. Always updating you on newest offers and deals.'
• 'I have never experienced any problems. They offer all I want at a good and fair price.'

Asda Mobile review

Customer score: 67% (tied-13th out of 17). Which? members can also read our full review, including how its customers rated it for key factors, such as customer service and network reliability.

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• Pros
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• Which? Verdict

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What network does Asda Mobile use?

Asda Mobile is a virtual provider, which means it uses another provider's infrastructure – in this case, the Vodafone network. It offers 4G and 5G coverage, as Vodafone has turned off its 3G network.

How good is Asda's mobile coverage?

With Asda Mobile's use of the Vodafone network, it claims that it has up to 99% population coverage.

To check coverage where you live, use our free interactive mobile network coverage map. Simply enter your postcode into the map and it will tell you how good Vodafone's signal is in your area, as well as comparing it with the other providers.

Asda Mobile's deals and incentives

Asda Mobile offers a variety of Sim-only deals, ranging from £5 for unlimited minutes and texts with 3GB data, to £24 for unlimited minutes, texts and data. There's also a Talk and Text bundle for £4, if you need no data at all.

It also has three unlimited plans that have speed restrictions of 2Mb, 10Mb and 150Mb.

Asda's data rollover perk means you won't waste data that you don't use, and will have it available in future months. 

All of Asda's plans come with 5GB of free EU roaming. 

Check out the latest Asda Mobile Sim-only deals at Which? Switch Mobile.

Does Asda Mobile increase its prices each year?

Asda doesn't use inflation-based mid-contract price rises, but it also doesn't commit to not increasing prices. This means customers may arbitrarily face price rises. 

For Asda's rolling 30-day Sim-only contracts, customers can avoid any increases Asda decides on. Before the end of the month, you will be able to check what the price to renew is. If it does increase or is too expensive, you can simply switch to a different network with no penalty.

For more tips on how to avoid costly inflation-based price increases, read our guide to 10 ways to save money on your mobile phone bill.

Asda Mobile stores

Asda Mobile Sim cards and PAYG handsets are available from many Asda supermarkets, but there are only a handful of dedicated Asda Mobile stores where you can get help if you need it.

To find your nearest branch or to get advice over the phone, contact Asda Mobile customer services on 2732 (from an Asda Mobile device) or 0808 006 2732.

Find out how other providers fared in our guide to the best and worst mobile networks. 

Recommendations you can trust

Which? is independent – we work for you, the consumer, so you can be sure that our recommendations are only influenced by our test and survey results. We're not swayed by third parties and we don't accept freebies from product manufacturers or retailers. 

We buy all the products that we test ourselves, so our advice helps you to make the right choice first time and avoid costly mistakes.