The best 40 to 43-inch TVs

It's one of the most popular screen sizes, but standards on 43-inch TVs have slipped in favour of bigger TVs in recent years. We show you the best from our independent testing and the features to look out for.
Martin PrattPrincipal researcher & writer
Group of friends watching TV

Over the years, we’ve tested hundreds of models at this size, so we know what the best 43-inch TVs can offer and what the worst ones lack. 

From pin-sharp pictures to sickly skin tones and superb soundtracks to dreadful dins, we’ve seen and heard it all. Here, we show you some of the best and worst.

40-inch TVs are few and far between. The only leading brand making them is Panasonic and its range is one of the smallest. Most 40 to 43-inch TVs tend to be low-end, but there are handful of high-end models, such as LG and Sony OLEDs.


Take a look at the best TVs we've tested, to see a range of the best options at different sizes.


Only logged-in Which? members can view our recommendations in the table. If you’re not yet a member, join Which? to get instant access to our table plus all of our reviews - from TVs to sound bars.

Best 40 to 43-inch TVs

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    • great value
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    £to run per year
    • great value
    • Picture quality
    • Sound quality
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    £to run per year
    • Picture quality
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    £to run per year

Not found the right TV for you? We'll help you pick the best model for your budget - see our expert TV reviews.

How big is a 40 to 43-inch TV?

Each TV has a different sized bezel and stand, so there will always be slight differences in the height, width and depth of a TV. We've taken the average size of the models we've tested so you can get a good idea of how much space one will take up.

  • 40-inch TV: 57.3 x 90.5 x 22cm (H,W,D)
  • 43-inch TV: 62.4 x 96.8 x 23.4cm (H,W,D)

What features do the best 40 to 43-inch TVs have?

A 40 to 43-inch TV is the right size for you if your sofa is about three metres away. For more guidance use our TV screen size calculator.

If you’ve decided that a 40 to 43-inch TV is for you, here are some features to look out for:

  • 4K display: there's no reason to buy a HD TV these days. 4K ones look better and don't tend to cost much more.
  • Smart TV: most TVs are smart these days, so you can connect them to the internet to watch content on streaming and catch-up apps. Some only have a selection of pre-loaded apps though, so check our reviews to avoid those.
  • PVR functionality: TVs with built-in PVR functionality mean you can connect a USB hard disc drive to the TV and then be able to pause and record live programmes. Some have twin tuner PVR functionality, meaning you can watch one programme while recording another.
  • HDR: HDR, which stands for high dynamic range, improves the contrast on TVs in an effort to make crisper whites and deeper blacks with more variation of colour in between. There are five different formats with different manufacturers supporting different ones. Pay attention to how many formats the TV you're eyeing up is compatible with and find out more about them and how they differ in our guide to HDR TV.
  • High-end displays: it used to be just the bigger screens that got high-end features, but now you can get 42-inch OLED and QLED TVs.

What you need to know about Which? TV reviews 

Every TV we test goes through hundreds of rigorous independent assessments in our test lab. Many websites 'test' based on one person's opinion and preferences. We use teams of highly trained experts to test hundreds of models every year.

We don't accept TVs from manufacturers. We buy from the shop, just like you, so we aren't beholden to brands or PR representatives.

For more information, see how we test televisions.