By clicking a retailer link you consent to third party cookies that track your onward journey. If you make a purchase, Which? will receive an affiliate commission which supports our mission to be the UK's consumer champion.

18 Dec 2023

Best and worst ski holiday providers

Which ski holiday provider should you use for your next trip? Our survey of thousands of holidaymakers reveals all

Which? Team

With hundreds of companies to choose from, which companies offer the most organised trips, the nicest accommodation and the best value for money? Here, we reveal satisfaction ratings for ski holiday providers that were used most by Which? members and the public in our survey.

These reviews cover ski holiday packages, where at least half the trip was spent on the slopes. To read our full reviews, click on the links in the table or scroll down.

To be named a Which? Recommended Provider (WRP), companies must be among the most highly rated in our survey and meet other consumer-focused criteria. Following the pandemic and subsequent travel chaos, we have asked all of our WRPs to guarantee a full refund, or free changes, if government restrictions mean you can’t travel.

In response to the cost of living crisis we have also asked all of our WRPs not to apply surcharges. Legally, tour operators are allowed to charge you up to 8% more for a holiday you’ve already booked if their own costs rise. But our WRPs guarantee they will waive that right in 2024.

For more independent travel advice and recommendations, subscribe to Which? Travel

Which? Travel trusted travel advice

Independent recommendations and inspiring destination ideas from the experts. £4.99 a month, cancel any time.

Join Which? Travel

Best and worst ski holiday companies


Virgin Holidays	79%	Read full Virgin Holidays review	£116	£157
Alpine Elements	78%	n/a	n/a	n/a	n/a
British Airways Holidays	78%	Read full British Airways Holidays review	£126	£177
Lastminute.com	77%	Read full Last Minute review	£85	£113
Tui	77%	Read full Tui review	£104	£134
Inghams	75%	Read full Inghams review	£150	n/a
Crystal Ski Holiday	71%	n/a	n/a	n/a

Using the table In August 2022, we asked 8,361 Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the last two years. Star ratings are based on one to five stars. The more stars the better. Sample sizes are in brackets next to each holiday company. n/a indicates we did not receive enough responses to report on a company in that category. WRP stands for Which? Recommended Provider. Average price Based on the median price per day of all holidays taken by survey respondents with the company named. Short-haul destinations are defined as anywhere less than a five-hour flight from London. Customer score: Based on a combination of overall satisfaction and how likely people are to recommend the company.

How we researched holiday companies

In August 2022, we asked 8,361 Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the last two years. We only reported on companies when we received at least 30 responses.