By clicking a retailer link you consent to third party cookies that track your onward journey. If you make a purchase, Which? will receive an affiliate commission which supports our mission to be the UK's consumer champion.

Best TV deals 2024

Hoping to grab a great TV at a fantastic price? Our experts have hand-picked the best TV deals on 4K, QLED, OLED and LCD TVs from AO, Currys, John Lewis and more
Which?Editorial team
Two TVs on purple background

Looking for a great television for less? All the TVs we've listed here are not only genuinely good deals, but they also did well in our in-depth lab tests.

We've checked prices from major retailers, including AO, Argos, Currys and Richer Sounds, as well as some smaller retailers you might not normally consider.

The models we list here, from the likes of LG, Samsung and Sony, all score well in our independent lab tests, so you can be confident you're not buying a dud.

Always check our reviews to make sure a model is right for you. As well as featuring the full results of our independent lab tests, our TV reviews also reveal which brands are the most (and least) reliable.


Check our best TVs guide to see which models we rate highest


Our pick: Samsung QE55Q80CATXXU

Samsung QE55Q80CATXXU TV
  • 55-inch 4K TV
  • QLED display
  • Supports HDR10, HLG HDR and HDR10+ formats supported

We like: Fantastic detail and colours in 4K

We don't like: Smart menu is full of ads

Samsung’s QLED TVs used to be top of the range, but Neo QLEDs and OLEDs now take the top spots. This means QLED TVs like this Samsung have really come down in price.

This one has an impressive 4K screen, sharp SD and HD modes, good depth of sound and a decent range of gaming features and voice controls.

Read our expert Samsung QE55Q80CATXXU review to find out if this TV is right for you.


Best TV deals: 42 to 50-inch

LG 43NANO766QA

LG 43NANO766QA 4K TV in white
  • 43-inch 4K TV
  • LCD and Nanocell display
  • HDR10 and HLG formats supported

We like: Well-balanced sound

We don't like: Some menus are awkward

This feels like the last hurrah of one of 2022's most popular TVs, as LG is a leading brand and 43-inch sets are still a perfect fit for many living rooms. Most 2022 TVs have gone off sale now, replaced with 2023 ones, so we can't imagine this decent deal will stick around for long.

Read our LG 43NANO766QA review to see if its popularity was warranted.

Samsung QE50Q80CATXXU

Samsung QE50Q80CATXXU television
  • 50-inch 4K TV
  • QLED display
  • Supports HDR10, HLG and HDR10+ formats

We like: Balanced colours

We don't like: Cluttered smart menu

This is one of Samsung's cheaper 50-inch 4K Smart TVs. The 4K HDR has a vivacity of colours and precision in the detail and it's an easy piece of tech to set up and use. Bixby, Google Assistant and Alexa make up a comprehensive list of supported voice assistants.

Some of Samsung's recent QLED models have been a bit let down by weak sound, but we've also seen some successes recently.

Read our Samsung QE50Q80CATXXU review to see how this TV came out in our tests.

Member benefits graphic #2

Get the Which? App

The Which? App puts Best Buys in your pocket – browse expert reviews from your phone and enjoy full access to Which? magazine

Find out more

Samsung QE50QN90C

Samsung QE50QN90C television
  • 50-inch 4K TV
  • Neo QLED display
  • Supports HDR10, HLG and HDR10+ formats

We like: Simple to set up

We don't like: Some issues with the remote and menus

This is a 50-inch Samsung 4K TV with 120Hz screen technology that's solid across the board. It may not have the same sound quality as higher end TVs, but it's a model that's fairly intuitive to use and comes with support for Alexa and Bixby voice assistants.

Read our Samsung QE50QN90C review to make sure it meets your needs.

Check prices below:

Best TV deals: 55 to 60-inch

Samsung QE55QN85C

Samsung QE55QN85C
  • 55-inch 4K TV
  • Neo QLED display
  • Supports HDR10, HLG and HDR10+ formats

We like: Great HD picture

We don't like: Smart menus too ad-heavy

The picture on this 55-inch Samsung TV is a treat regardless of resolution (particularly HD) and the colours have a natural look that keeps the picture looking lifelike. Audio feels big and expansive, while it also has a strong suite of gaming features and decent support for voice assistants.

So how did it fare in our testing?

Check out our Samsung QE55QN85C review to see if it's the right TV for you.

Samsung QE55QN90C 

Samsung QE55QN90C 4K TV in black
  • 55-inch 4K TV
  • Neo QLED display
  • Supports HDR10, HLG and HDR10+ formats

We like: Dynamic sound

We don't like: Too many ads in the smart menu

Not all high-end TVs are OLEDs and you can save a few hundred pounds by choosing a backlit TV instead.

The QE55QN90C is packed with high-end tech and the quantum dots in the display should make it on of the most vibrant TVs around.

Read our full Samsung QE55QN90C review to see if it's a good alternative to OLEDs.

Samsung The Frame 2023 QE55LS03B

Samsung 'The Frame' TV
  • 55-inch 4K TV
  • QLED screen
  • Supports HDR10, HLG HDR and HDR10+ formats 

We like: Looks like a framed picture when not in use, simple to set up

We don't like: Screen is a bit dull

Samsung's The Frame range is a popular choice, thanks to its matt effect which makes the screen look more like a painting when it's displaying works of art. Its 4K and HD screen is sharp and well balanced, but could do with being brighter and more vibrant. 

The sound is good for the most part, with a decent amount of bass and clear sound at the top end, so dialogue and music carry well. However, we did notice the body of the TV rattling at times. 

Read our Samsung The Frame 2023 QE55LS03B review to see if this TV is worth the money. 

LG OLED55C34LA

  • 55-inch 4K TV
  • OLED screen
  • Supports HDR10, HLG and Dolby Vision formats 

We like: Deep and rich contrast

We don't like: Smart features aren't great

We've consistently been impressed by LG's OLED ranges, and this TV is packed with high-end features that promise an excellent picture and sound quality. The Magic Remote is fantastic - intuitive to use and with dedicated physical buttons for the most important functions.   

We thought its smart features weren't user-friendly enough to get top marks, but they work well enough, and there are plenty of built-in options for gamers. 

Read our LG OLED55C34LA review for the definitive verdict.


Before you buy a TV, check whether it's a decent model by reading our expert TV reviews


Best TV deals: 65-inch 

LG OLED65C34LA  

LG OLED65C34LA
  • 65-inch 4K TV
  • OLED display
  • Supports HDR10, HLG and Dolby Vision formats

We like: Great remote

We don't like: Finding settings could be easier

This 65-inch TV is a breeze to set up, and most of it can be done on your phone. The remote control is also superb and using it to move around the menus is fast and responsive. Additionally, there's a single-tuner PVR built-in, so you can record one channel onto a USB hard drive. We found it easy to select shows to record in the EPG, and the interface to watch them back is clear and easy to parse.

Its specifications should mean top-notch performance, but what's the reality?

Read our LG OLED65C34LA review to find out all the answers.

Samsung QE65Q80CATXXU

Samsung QE65Q80CATXXU television
  • 65-inch 4K TV
  • QLED display
  • Supports HDR10, HLG HDR and HDR10+ formats 

We like: Amazing sound

We don't like: Some scenes are too dark

The 65-inch QE65Q80CATXXU is knocking on the door of Samsung’s elite Neo QLED TVs, but at a more reasonable price point. It still has a big, vibrant QLED display, supports a good range of HDR formats and features some of Samsung's better TV speakers.

There's also a good range of gaming features and voice controls, but we'd like to see less space given to ads and trailers on the smart menu.

Read our Samsung QE65Q80CATXXU review to see what our experts testers made of this TV.

Samsung QE65QN85C

Samsung QE65QN85C television
  • 65-inch 4K TV
  • Neo QLED display
  • Supports HDR10, HLG and HDR10+ formats

We like: Crisp and detailed 4K footage

We don't like: Some of the menus are confusing

This 65-inch QLED television from Samsung produces vibrant colours and a crisp 4K (and HD) picture. You can use your smartphone to set up the TV and there's a nice, clear electronic programme guide with the Smart TV function. The menu and settings options could be a little more straightforward to use, however.

Check our Samsung QE65QN85C review to find out how it fared in our lab.

Samsung QE65QN90C

Samsung QE65QN90C
  • 65-inch 4K TV
  • Neo QLED display
  • Supports HDR10, HLG and HDR10+ formats

We like: Fantastic HD and 4K picture

We don't like: Smart menu has too many ads

Samsung has made some elite backlit TVs over the years that can compete with the best OLED has to offer. Despite now making OLED TVs itself, Samsung hasn’t abandoned its Neo QLED sets, with their Micro LED backlights that give impressive contrast and brightness. The 65-inch QE65QN90C is the latest in that line and the RRP is relatively expensive.

Read our Samsung QE65QN90C review to see whether the picture, sound and ease of use impressed us.

Samsung The Frame QE65LS03B

Samsung 'The Frame' TV
  • 65 inch 4K TV
  • QLED screen
  • HDR10+ supported

We like: Rich, clear-sounding speakers

We don't like: Colours are inconsistent

This is the best model we've tested from Samsung's The Frame range. The 4K screen is sharp with nicely balanced contrast. We did find the colours to be inconsistent, though, producing vibrant scenes in some places while looking drab in others.

We found the in-built speakers to be suitably bassy to produce a great atmosphere. Dialogue carries nicely and there’s great detail to the audio.

Read our Samsung QE65LS03B review to see if this TV is worth the money. 

Panasonic TX-65JX940B

Panasonic TX-65JX940B 4K LCD TV - display shows a green chameleon on a branch
  • 65-inch 4K TV
  • LCD screen
  • Supports HDR10+, Dolby Vision and Dolby Vision IQ advanced formats

We like: Good remote

We don't like: Some muddled menus

The remote has a good layout, and the electronic programme guide (EPG) is excellent. It’s easy to make sense of the timeline, so you can see at a glance what’s playing now and what’s coming up. But did the picture and sound quality impress in our lab tests?

Read our Panasonic TX-65JX940B review to find out if it impressed our experts. 

LG OLED65C36LC 

LG OLED65C36LC
  • 65-inch 4K TV
  • OLED display
  • Supports HDR10, HLG and Dolby Vision formats

We like: Great remote

We don't like: Menu configuration is a bit clunky

This 65-inch 65U8KQTUK set is generally easy to use and the remote is excellent, with the quick-access options working well. Setting up the TV is a breeze. Most of it can be done on your phone, including typing in app login and wi-fi details, which is far easier than using an on-screen keyboard. Its specifications should mean excellent picture quality, but what's the reality?

Read our LG OLED65C36LC review to find out all you need to know.

How to spot a good TV deal

Martin Pratt, Which? TV expert

Martin Pratt, Which? TV expert, says:

  • Remember, you don't need to buy a TV at a specific sales time, such as Black Friday or the January sales. There will be good deals, but the prices are unlikely to go up again after Black Friday, and TVs are often even cheaper in the spring.
  • Don't buy a bigger TV than you need, even when pricier 65-inch sets look like they're getting bigger discounts (try to work out the percentage price drop rather than the monetary amount). Find out what size TV you should buy.
  • Stick with brands you recognise; there are plenty of store-owned brands that are often cheapest, but if you want a good-quality TV, don't stray from the likes of LG and Samsung - and always check our reviews.

Want to save even more money on a TV?

If you're not worried about having the very latest in TV technology, you can pick up an excellent set for a good price. See our expert pick of the best cheap TVs – including models for less than £500. 

You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out more in our guide to buying a second-hand or refurbished TV.

How to get the best deals on specific TV brands

The big retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – tend to offer better deals than you'd get buying directly from the manufacturer. 

Some retailers have dedicated deals pages where you can find offers on TVs and other electricals. Click on the following links to go straight there:

However, a keen price on a bad TV isn't a deal at all. Read our TV reviews before you buy, to make sure you don't pick up a 'bargain' that turns out to be anything but.

LG TV deals

Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five- and six-year warranties on their TVs, so they're good places to shop. Currys only offers a five-year warranty on some of its TVs. 

Read our LG TV reviews

Panasonic TV deals

Panasonic only produces a small range of TVs, so you won't have as much choice. 

As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty. 

Read our Panasonic TV reviews

Samsung TV deals

You can buy a Samsung TV directly from the company's website, but this is often the most expensive approach. You'll find better deals online from the major retailers. 

Read our Samsung TV reviews

Sony TV deals

Sony's TVs are often more expensive than its rivals, although prices have started to come down in recent years. You'll still need to search to get a great deal, though. 

Sony sells TVs through its own Sony Centres online, often with discounts and a five-year warranty on some models, so it's worth checking. 

Read our Sony TV reviews

People shopping for televisions

Head to our guide on the best TVs under £500 and £1,000 to see our favourite picks


Which TV features are worth paying for?

4K resolution 

A 4K TV can cost as little as £350 – and you could pay even less for a store-brand model. With four times the number of pixels as Full HD, a 4K screen is more detailed, so it's worth spending that bit more. Full HD content looks better on a 4K screen, but 4K content – increasingly common on pay-TV and streaming services – makes full use of the technology.

HDR 

Most 4K TVs come with high dynamic range (HDR), which gives brighter whites, darker blacks and a wider range of colours. However, you need HDR content to see the benefits. 

There are four main formats: two basic and two advanced. HDR10 and HLG are available on just about every 4K TV, with Dolby Vision and HDR10+ usually only on pricier sets. 

These advanced formats aren't essential, though. We've tested TVs that don't use them well at all. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you have to buy a TV with HDR10+ or Dolby Vision.

OLED displays 

Organic LEDs, or OLEDs, are found on some high-end TVs – they produce dazzling pictures with smooth motion, deep blacks and vibrant colours. 

We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount the traditional LED-backlit TV. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.

QLED displays 

QLED is the name of Samsung's OLED-rivalling quantum-dot TVs that we’ve seen in the past few years, where light hits a layer of quantum dots to produce bright, vibrant colours. 

More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.

Which TV brand should you buy? 

Four brands dominate the market: LG, Samsung, Sony and Panasonic. But some lesser-known TV manufacturers such as Bush, Celcus and JVC might catch your attention with prices that are hard to ignore. But are they worth a punt? 

Well, the numbers speak for themselves. Between January 2014 and January 2023, we reviewed more than 1,000 televisions from Samsung, LG, Sony and Panasonic, and more than 200 were Best Buys.

In the same period, we tested more than 200 TVs from other brands, but these models rarely did well and there's a much higher proportion of Don't Buys among them. There is the occasional touch of class from these brands, and we've found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.

See all our: Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews

Where's the best place to buy a TV?

It's worth shopping around to find the retailer with the best price – and don't be afraid to take the plunge and buy from a retailer you haven't heard of before. Some independent stores have great deals on offer, whether online or on the high street. 

If you've chosen a slightly older TV, for example, some independent retailers may have an ex-demo model going cheap. But do your research, especially when buying online, and look for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.

Many major retailers also run price-match schemes. 

  • AO boldly claims to price-match every product against any retailer.
  • Currys promises to beat the price you'd pay at AO, Argos, Asda, John Lewis or Tesco. 
  • Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee. 

Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five and Currys also offers five years, but only on selected models.


Seen another TV at a great price? Be sure to check our extensive, expert TV reviews to make sure you're saving money on a great set.